|Applaude for Chloé
Lovely pant suits with cats, tank tops with prints, floral dresses, raw knitwear with chunky zippers, divine silk dresses and oversized shirts. The French baby sister of Chloé, See by Cholé, offers wide collections with lots of humor.
The French fashion house Chloé was founded in 1952 by Gaby Aghion and even after 50 years in the spotlight the label continues to be a huge success. As a reaction to the 50’ies too formal outlook on fashion she decided to create soft, feminine pieces which emphasizes the female body by using fine materials, beautiful details and the ever present Parisian chic factor. The customers loved it – and so did the French fashion world.
Soon after Chloé grew to become one of Paris’ largest fashion houses – and Gaby Aghion introduced what was to become the trademark of Chloé: the house of Chloé should be a playground for young designers. In 1966 young Karl Lagerfeld was appointed head of design and made Chloé one of the most sought after designer labels of the 70’ies. The romantic, see-through blouses and long skirts defined the Chloé look of the 70’ies. During the 80’ies and 90’ies Chloé was less cutting edge, but this changed when Stella McCartney joined in 1997. Once again Chloé was at the top of the game and the name behind classics such as the famous crystal-embellished aviator sunglasses. Phoebe Philo took over from 2001-2005. Following, Swedish designer Paulo Melim Andersson was introduces and changed the iconic soft and girly bohemian look into a much more raw design by using patent leather and chunky zippers. Today, the head of design is Hannah MacGibbon and her sweet and delicate designs once again capture the heart of the Chloé style.
For those of us who cannot afford the mainline, Chloé created See by Chloé in 2001. See by Chloé is the hot baby sister – an always idiosyncratic cool, ultra feminine and yet rock’n’roll inspired collection which is true to the main line designs but at prices that we can all afford.