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Something new, old, borrowed and blue
Vogues has named them ‘the most refreshing denim brand in a long, long time…’, Barney’s sold more than 20,000 pairs of their boyfriend jeans in a week and the fever, created by the two LA stylists Merrit Elliott and Emily Current, has spread across the world. The denim label Current/Elliott is much more than jeans and is here to stay. The cool denim label Current/Elliott was born in 2008 when stylists Emily Current and Merritt Elliott, who both were on an ongoing quest for great denim styles, decided to customize and update their own vintage jeans. The jeans were washed repeatedly, torn, shredded and colored until they had the look and feel desired by the two stylists in order to fit the overall trends of the season. Following, Emily Current and Meritt Elliott wondered why nobody else had made a denim line with an edge. The way they saw it you could mix ultra fitted denim jackets with voluminous skirts, match lightweight denim leggings with a tank and a top hat, combine studded denim short with high heels and a striped shirts. The possibilities for creating a denim based collection were many. After meeting with friend and financial guru Serge Azria their design dream was put into perspective – and not long after the first Current/Elliott collection hit the streets. There was no end to the public’s praise and fans include Sarah Jessica Parker, Kate Beckinsale and Nicole Richie – not to mention the hundreds of thousands who have fallen in love with Current/Elliott’s unique styles and amazing alternatives to the basic blue jeans. The concept behind the labels is not ground breaking in itself. They use vintage styles from e.g., Levi’s, Wrangler and Lee as inspiration and give them a modern, flattering twist. But the fact that they have created an entire collection of jeans, skirts, dresses, leggings, fitted jackets and shirts – all made from the softest denim and with visible references to some of our times greatest classics – makes this label completely unique. |
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