A to Zoé

Triercopenhagen.com has a weak spot for French labels – and thus, we have decided to introduce yet another Parisian and affordable brand. The clean cuts, the coolness and the Parisian chic details will undoubtedly make this label one of your future wardrobe favorites.

The cool, American stylist Rachel Zoé has described her French namesake as beautiful, laidback and fashionably foolproof – the latter said out of love to the label which she wears both privately as well as when styling Chlöe Sevigny, Mary Kate Olson, Kate Hudson and Anne Hathaway.

In 2005 the three French sisters, Melvina, Jennifer and Joana, felt that the world of fashion was in dire need of an affordable quality brand which could compete with the high end labels – and thus they created by Zoé, which is defined by basic styles such as the little black dress, the suit jacket and the cardigan – all made from natural materials.

Even though By Zoé is described as a basic collection, think again if your interpretation of basic is restricted to a number of tees, leggings and fluffy sweaters – rather, the three sisters translates the classics to match the urban trends: the suit jacket is embroidered with vintage-looking sequences, the leather jacket is treated to look as if it has been worn for years, leather leggings are made from suede, the little black dress is decorated with heavy pockets with studs and tees are made from such exquisite materials that they are bound to become keepers for many years to come.

By Zoé is sold in more than 3000 stores worldwide – including Trier Copenhagen, where this season you will find lovely silk dresses, double breasted military knit wear and lightweight scarves.

By Zoé